To get people excited about the aforementioned launches, Gymshark gets their fleet of hundreds of influencers to post a bunch of related content in the days leading up to the launch.
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When you see someone’s profile that is full of Gymshark outfits, they might not even be sponsored by Gymshark. While other brands work with websites, magazines, and influencers on a project basis, Gymshark has always relied on their influencers to create promotional content all year long.īeing a Gymshark influencer has become so exclusive and prestigious that some fitness content creators strive to become one. In my experience, their customer service has been fantastic, although I’ve heard that some people have dealt with lost/late parcels and don’t receive email replies.
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Oftentimes, they are the ones who are setting the trends.Īs an established brand, they also offer mid-range pricing (usually $40-$60 for a sports bra and $60-$90 for a pair of leggings), free shipping above 100USD (136SGD), and free express shipping above 150USD (204SGD). Gymshark is also unapologetically unique with their designs, and you’ll seldom see them copying other brands. I’d also like to see more Asian representation since the only Asian Gymshark influencers I know of are Little T Fitness and Kris Hui. However, they can work on their size range as most pieces only come in an XS to XXL. They’ve also been outspoken about their support for normalising female body hair, as well as their stance against fat-shaming.
Their photoshoots, campaigns, and influencer team include people of different shapes, sizes, and ethnic backgrounds, as well as people with disabilities. I can confidently say that Gymshark is one of the most diverse and inclusive brands I’ve seen. They achieved that by being inclusive with their community, and leading the way with their own designs. In 2020, Gymshark made an estimated turnover (gross sales) of 261 million British pounds- that’s a whopping 470 million Singapore dollars. Today, Gymshark is a billion-dollar business (1.3 million Singapore dollars) that is among activewear giants like Nike and Adidas. He started the brand from home while he was still a student. Gymshark was founded by Ben Francis in 2012 when he was just 19 years old. If I had to describe what I love about Gymshark in a single sentence, I’d say: Gymshark is an inspiring, inclusive, and innovative brand. Some people care most about the cost of activewear, while some care most about how flattering their activewear is, but my main priorities are:Ģ. I’m down to try new brands and products to find the most functional activewear. Now that almost every brand has their own take on seamless leggings, is Gymshark’s seamless collection anything special?Īs a yoga teacher, gym-goer, and all-round fitness enthusiast, I’ve always had a penchant for activewear. No more front seams, camel toe (which is a normal part of female anatomy, but not everyone wants it to be on show, y’know?), and seams that dig into your skin. We know seamless leggings aren’t anything new now, but when they first came out, it was truly revolutionary. Their claim to fame? Seamless leggings and leading the influencer marketing game (more on that later). After all, Gymshark is one of, if not the biggest activewear brand on the platform.įor those who haven’t heard of Gymshark before, here’s the gist: it’s a UK-based activewear company that specialises in gym wear (duh) for both men and women, and they’ve also expanded into the athleisure, running, and yoga markets. Scroll on to see what our experts had to say along with some of my personal favorites for the best sneakers fo 2023.If you’ve ever been on the fitness side of Instagram, you’ve probably seen at least one Gymshark post, advertisement, or influencer. As individuals working at brands focused on the latest sneaker styles in the streetwear game, there’s no doubt they know what’s up. To find out which styles have reigned supreme throughout 2022 and which exciting styles are coming hot off the press, we spoke with experts Ross Yip, co-Founder and COO of Kicks Crew and Cynthia Lee, the VP of merchandising at StockX to see what they had to say. Of course, it doesn’t hurt to do a little research on the best sneakers before you become a full-blown sneakerhead. However, the more time I’ve spent in it, the more I have realized no matter your personal aesthetic or lifestyle, there is bound to be a silhouette or colorway that speaks to you. If you are like me, someone who typically opts for the best boots or ballet flats over sneakers, taking your first step in this world may seem daunting. After all, these give your ensembles an edge of cool in the most casual way (and they often make a statement in the process). It’s a simple fact that good shoes-more specifically cool sneakers-can make or break an outfit.
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